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van Dillen Partner’s Baseline Methodology is designed to address all areas and issues required to build a successful sponsorship strategy and to provide the framework for the implementation of an effective and efficient sponsorship program.
Through a phased approach with active client involvement, the implementation team leverages van Dillen Partner’s best practices and sponsorship experience to ensure tight alignment with project goals and objectives, as well as overall corporate strategy.
1. Plan
- Educating client on sports marketing concepts and industry trends
- Reviewing marketing strategy, goals and objectives
- Reviewing case studies and understanding the value proposition
- Developing an overall plan, schedule and budget
- Setting measurable goals and objectives
2. Analyze
- Auditing existing programs
- Gathering business requirements
- Researching specific strategies
- Performing benchmark and competitive analysis
- Defining sponsorship criteria and event profile
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3. Recommend
- Presenting solution options and recommendations
- Developing a rollout and activation plan
- Initiating results tracking and return on investment (ROI) models
4. Activate:
- Launching the rollout and activation plan
- Negotiating with event stakeholders
- Managing product and/or service integration
- Event set-up
- Sponsorship fulfillment
5. Measure
- Tracking program performance
- Gathering customer feedback
- Generating ROI reports
- Presenting results to senior management
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