U.S. corporate sponsorship spending has experience significant growth over the past 12 years with an increase from $4.2 billion in 1994 to $13.4 billion at the close of 2006. As technology and sensory overload change the way that corporate branding and marketing messages are delivered, many sports marketing firms will be challenged with creating innovative solutions that meet the goals and objectives of their clients.

Other trends indicate that US corporations are increasing resource commitment to sports marketing initiatives all while putting a greater emphasis on quantifying results and maximizing return on investment (ROI).

Even with such projections, many feel that corporate sponsorship spending will continue its impressive run and that several opportunities remain untapped. We are confident that van Dillen Partners is well positioned to take advantage of the increasing demand for innovative and effective sport and lifestyle marketing programs.