About Us

Overview and Mission

Founded in 2005 by former IMG executive Erik van Dillen, van Dillen Partners (vDP) is a sports and lifestyle events marketing company that offers three areas of marketing expertise; consulting, sponsorship sales and event creation/management.

Our mission is to be the foremost provider of sports and lifestyle events in the Western region, delivering unique, entertaining and results-driven experiences.

About Us

With over 20 years at IMG, the worlds’ largest sports management company, Erik brings a wealth of experience and a proven track record. While at IMG, Erik helped build a number of successful sport and lifestyle events including the Bank of the West Tennis Classic (formerly the Virginia Slims of Oakland), the Bank of the West Beach Games (formerly the US Open of Surfing), the Transamerica Seniors Golf Tournament and the Escape from Alcatraz Triathlon. In addition, Erik’s Executive Director experience includes the Manhattan Beach Tennis Open, Scottsdale Tennis Championship, San Francisco Marathon, Symphony on Ice and the Merv Griffin Celebrity Tennis.


We have worked with a number of corporate customers including: JP Morgan, Siebel, Audi, Bank of America, Bank of the West, DHL, Sybase, SAP, Cisco Systems, Hewlett Packard, Franklin Templeton Group, Fujitsu, Hitachi and Porsche.


We have worked with a number of professional sports and media associations including: Association of Tennis Professionals (ATP), Women’s Tennis Association (WTA), Association of Volleyball Professionals (AVP), Association of Surfing Professionals (ASP), Stanford University Athletics, ESPN, NBC Sports, Fox Sports Net, ABC Sports and CBS Sports.

Erik van Dillen

As Senior Corporate Vice President at IMG, Erik led the event management, sponsorship sales and consulting business in the Western region for over 23 years. During that time, he worked with sports luminaries Joe Montana, Martina Navratilova and Chris Evert and consulted for companies including GAP, DHL, Bank of the West, 3Com and Franklin Templeton.

Erik also served as the Executive Director of several IMG events including four professional tennis tournaments, the US Open of Surfing, the San Francisco Marathon, Escape from Alcatraz Triathlon, Symphony on Ice Show, as well as, managed sponsorship relationships with corporations including, Nestle, Business Objects, Hewlett Packard, Forbes, JPMorgan, SAP, eBay and Porsche.

Currently, Erik serves as a founding member of the ATP, guest lecturer at Stanford University's MBA program, member of the Stanford University Athletic Board, US Davis Cup Site Selection Committee and a member of the WTA Tournament Director Association.

Barbara van Dillen

Barbara has over 25+ years of experience in business development working in businesses and non-profit organizations. She was a Vice President for IMG, an international sports marketing firm. She started and ran the mid-west region for IMG in Minneapolis, founded and chaired an LPGA golf tournament for many years as wells consulted for several Fortune 500 companies on sports and entertainment marketing programs.

Most recently, Barbara has developed a successful consulting business for non-profit organizations around Corporate Partnerships. Her clients include: Exploratorium, Asian Art Museum, The San Francisco Botanical Garden, The MacArthur Foundation to name a few.

Nancy Batchelor

Nancy Batchelor joined van Dillen Partners in November 2006 as an event director. Currently, Nancy works on the planning and execution of the various development, strategic, marketing and logistical efforts that go into van Dillen Partners' events.

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